From fragmented analytics to unified insight, the company built a single source of truth for data-driven growth across paid, organic, and affiliate channels.
A fast-growing fintech modernizing an age-old industry.
As the company expanded, its marketing performance data scattered across Google Analytics, Facebook Ads Manager, an affiliate system, and HubSpot. That fragmentation delayed insight, misdirected spend, and made it hard to tell profitable campaigns from the rest.
Campaign, conversion, and affiliate information lived in separate tools, so no one could assemble a complete performance picture without stitching it together by hand.
Teams gathered and reconciled numbers from each system by hand, delaying insight and slowing every decision that depended on it.
Without consolidated data, the company could not accurately measure the return on individual campaigns or its affiliate program.
Logistics and partner overheads were hard to link to actual revenue, leaving true cost per customer invisible when it mattered most.
The company partnered with Bicycle to bring visibility into its marketing analytics stack, powering ROI analysis, channel performance optimization, and attribution modeling across direct and affiliate channels.
Bicycle integrated data from multiple marketing and affiliate sources into a centralized analytics layer for full campaign and customer-journey visibility.
Direct ingestion from internal systems enabled near-real-time analysis, so numbers reflected what was happening now, not last week.
Dynamic dashboards surfaced the KPIs that drive decisions: campaign ROI, cost per acquisition, conversion rates, and revenue by channel.
Marketing and operational data sat side by side, allowing holistic performance assessment across paid, organic, and affiliate channels.
Bicycle replaced multiple hand-built reporting processes with one unified, actionable view of marketing and operational performance.
Fragmented data, turned into one source of truth for growth.
The team now invests where the numbers say to, not where the guesswork points.
Ad spend now connects to revenue outcomes, with operational costs and conversion data folded into the same picture.
The real performance of paid, organic, and affiliate channels is visible, guiding smarter investment across the mix.
Automated ingestion and visualization collapsed reporting from a multi-day chore into an on-demand view, freeing budget to move to the best campaigns.
Fragmented sources became a single view of marketing and operations, and true cost per customer turned into a tracked metric rather than a quarterly estimate.
Bring one revenue-critical KPI. We'll show how Bicycle detects the movement, explains the cause, and recommends the next step.