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Case study · Retail

A leading online retailer optimizes out-of-stock and order fulfillment in real time.

With Bicycle, the retailer unifies inventory, order, and replenishment data to detect stockout risk as it emerges, find the root cause, and act before top SKUs go unavailable.

Industry RetailRegion IndiaLive in weeks
80 → 95%
Availability, top 1,000 SKUs
in-day
SLA-breach detection vs end-of-day

One of India's largest online grocery retailers.

The company offers a wide assortment across fresh produce, groceries, beverages, and household essentials through web and app. It serves millions of customers across 60+ cities, delivering several million orders monthly through an extensive network of dark stores and fulfillment centers.
01The challenge

When a top SKU goes out of stock, the sale is already lost.

Across millions of orders a month, availability of top-selling SKUs directly drives revenue, customer satisfaction, and NPS. But out-of-stock events were caught manually or after the fact, and root causes sat buried across disconnected systems.

01

Fragmented inventory and order data

SKU availability, minimum base quantity, indent requests, and warehouse data sat across multiple systems, making it hard to see which SKUs were at risk of stockout or delayed fulfillment.

02

Reactive, manual monitoring

Store and replenishment teams identified out-of-stock events manually or only after they happened, leading to delayed interventions and missed orders.

03

Slow root-cause analysis

Manual investigation across many systems consumed significant time, slowing replenishment cycles and SLA adherence when it mattered most.

04

Chronic out-of-stock patterns

Certain SKUs repeatedly went unavailable due to inaccurate base quantities, skipped indents, stacking delays, or late goods-receipt notes, with no early warning.

02What Bicycle did

Availability, watched continuously across every store.

The retailer deployed Bicycle to unify inventory, order, and replenishment data across all stores and fulfillment centers, then turn it into real-time detection, root-cause analysis, and prioritized actions, without disrupting existing systems.

01

Real-time out-of-stock detection

Bicycle continuously monitors top SKUs to flag potential stockouts before they happen, not after the order is missed.

02

Automated root-cause analysis

Each out-of-stock event is classified into causes such as low base quantity, skipped indents, goods-receipt or stacking delays, and chronic supply-chain bottlenecks.

03

Predictive and proactive alerts

Early warnings trigger replenishment action so teams can prevent lost sales instead of reacting to them.

04

SKU- and store-level visibility

Centralized views bring out-of-stock trends, root-cause breakdowns, and SLA metrics into one place for every team.

05

Action recommendations for the right team

Recommendations to raise indents, correct base quantities, or reallocate inventory reach the responsible team, and supply, category, and regional teams get self-serve access for data-backed decisions.

From reacting to stockouts to preventing them, one SKU at a time.

The retailer keeps top products on the shelf instead of chasing the orders it already lost.

03What changed

Higher availability, fewer lost baskets.

Higher SKU availability

Continuous monitoring and proactive replenishment keep top-selling products on the shelf, so more orders complete.

From post-facto to same-day resolution

Root-cause analysis shifted from daily, after-the-fact reviews to real-time, in-day resolution of stockout risk.

Less manual monitoring

Automated detection and prioritization replaced repetitive manual reporting, freeing engineering and analyst effort for higher-value work.

Self-serve, better-aligned teams

Category, planning, and supply-chain teams work from one source of truth, making faster, more confident decisions together.

See Bicycle on your availability data.

Bring one revenue-critical KPI. We'll show how Bicycle detects the movement, explains the cause, and recommends the next step.