← Use cases
Conversion

Your warehouse tells marketing about yesterday. The funnel broke this morning.

Bicycle watches conversion and traffic from your web analytics as they happen, and checks each drop against outside causes as well as your own changes.

Book a demo Start for free

No credit card required

Before

Web analytics data often reaches the warehouse in a daily pull, so a conversion drop is found the next day. Many drops have an outside cause, such as weather or a travel restriction, that nobody connects in time.

With Bicycle

Funnel drops are seen the same day, with outside factors checked alongside internal ones.

What happens when a KPI moves.

  1. 01

    Detect

    A conversion or traffic number in the funnel drops during the day.

  2. 02

    Explain

    The drop is checked against outside factors, such as weather or a travel restriction, and against your own changes.

  3. 03

    Act

    Bicycle recommends the next step to marketing, such as pausing a campaign aimed at an affected destination.

  4. 04

    Learn

    Outside factors that keep explaining drops are added to the checks.

Everyone can ask. Data & Analytics controls what gets trusted, published, and acted on.

Runs on
  • Web analytics
  • Weather feeds
  • Travel advisories
Used by
  • Marketing
  • Digital analytics

Common questions

How do you find out if a conversion drop was caused by something outside your website?
Bicycle checks each funnel drop against outside factors, such as weather, a travel restriction or a third-party service failing, as well as your own internal changes. When an outside factor keeps explaining drops, Bicycle adds it to the checks, so the next drop is tested against it as well.
Do you have to wait for the daily warehouse load to see a conversion drop?
No. Bicycle connects your web analytics data directly, so conversion and traffic KPIs are watched as they happen rather than after the daily pull into the warehouse. If your team already receives Bicycle's booking alerts, funnel issues can arrive in the same alerts, so marketing sees them live alongside everything else.

More on conversion

See it on your own KPI.

Bring one revenue-critical KPI. We'll show how Bicycle detects the movement, explains the cause, and recommends the next step.

Book a demo