Start from the KPI that moved.
Pick the number that changed and see how Bicycle finds why, and what to do next.
Availability
Is it there when someone wants it?
- Top products going out of stockIn-stock rate on top products~80% → ~95%availability on the top 1,000 products
- Stockouts hiding in one regionAvailability by region60people using it every day, across cities of every size
- Locations shown closed while they are openOnline status and menu availabilityDays → hoursto resolve availability issues
Conversion
Are visitors turning into buyers?
- Search traffic that stops turning into ordersSearch conversion by keyword and location80%+of conversions on each keyword come from its top 10 products
- Kiosk transactions dropping off at one stepKiosk conversion by stage90–95%faster detection, from weeks to the same day
- Searchers who never hear the price droppedSearch-to-booking conversion40M+flight searches monitored every day
- Funnel drops found a day lateWeb conversion and traffic
Delivery and turnaround
Is the work getting done on time?
- Deliveries late at one step of fulfillmentOn-time delivery by stepIn-daydetection of delivery delays, instead of end-of-day reports
- Stores whose orders take longer every weekOrder turnaround time
- Stores that get the same orders but run slowerStore productivity
- Orders about to miss their windowOn-time delivery75% → 82%on-time delivery, trending toward 85%
Success and approval rates
Is a rate drifting in one segment?
- Settlement rates spiking for some merchantsSettlement and interchange rate by merchant85%faster investigation, from 2–3 days to under 4 hours
- Approval rates shifting after a changeApproval rateNear real timeroot cause, down from days or weeks
- A supplier failing while bookings are lostBooking success per supplier10 minbooking success recalculated per supplier, carrier and city
- Bookings with one airline failing more oftenBooking success by airline
- Hotel bookings sliding slowly over weeksHotel booking success
Errors and failures
Is something quietly breaking?
Orders and bookings
Did volume move, and where?
Margin and profit
Is each sale still worth it?
Marketing return
Which spend is paying back?
Reporting
Can people act on the numbers?