Dozens of product managers, one analytics team. Who explains each one's KPIs every week?
Each product manager subscribes to the KPIs they own. When one moves, Bicycle sends a Data Story: what moved, where and why.
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Product managers own KPIs but rarely have an analyst to themselves. When a number moves they file a request and wait, and the analytics team becomes the bottleneck.
Every product manager gets the story behind their own KPIs, and the data team controls the definitions everyone reads.
What happens when a KPI moves.
- 01
Detect
A product manager subscribes to the KPIs they own and hears when one moves.
- 02
Explain
A Data Story explains what moved, in which segment, and the drivers behind it.
- 03
Act
The product manager acts or asks a follow-up, without an analyst request.
- 04
Learn
Usage across the rollout is tracked: subscriptions, runs and failures.
product managers subscribed to Data Stories
Seen at: Priceline.
Everyone can ask. Data & Analytics controls what gets trusted, published, and acted on.
Common questions
How do product managers find out why their KPI moved without asking an analyst?
Can product managers ask follow-up questions without breaking our metric definitions?
More on reporting
More on conversion
See it on your own KPI.
Bring one revenue-critical KPI. We'll show how Bicycle detects the movement, explains the cause, and recommends the next step.
