← Use cases
Margin and profit

The promotion sold well. Did it make money?

Bicycle tracks each promotion's profit against plan while it is running, and names what is pulling it down while there is still time to act.

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Before

Promotions are judged on sales while they run and on profit weeks later. A promotion can hit its sales target and lose money through the mix that sold or the discount depth.

With Bicycle

Profit is tracked against plan as the promotion runs, by product and channel, with the reason for any gap.

What happens when a KPI moves.

  1. 01

    Detect

    Profit falls behind the projection while the promotion runs.

  2. 02

    Explain

    The gap is split into its causes, such as low-margin items outselling the planned mix.

  3. 03

    Act

    Bicycle recommends an adjustment to the promotion owner, who decides whether to change the mix or the offer.

  4. 04

    Learn

    What drove the gap feeds the next promotion's plan.

Everyone can ask. Data & Analytics controls what gets trusted, published, and acted on.

Runs on
  • Sales
  • Promotion calendar
  • Inventory
  • Marketing data
Used by
  • Finance
  • Sales leadership
  • Marketing

Common questions

Why can a promotion hit its sales target and still lose money?
Bicycle separates the reasons a promotion falls short: which products sold, at what margin, against what the plan assumed. A promotion can hit its sales target and still lose money through the product mix that sold, the discount depth, extra fulfillment cost, or stock bought for the promotion that did not move.
What data does promotion profit tracking build on?
Bicycle builds on validated sales data your team already trusts, and tracks actual profit against the projection for each promotion while it runs, by product and channel. Waiting until profit is counted weeks later means the promotion is already over and the next one is planned the same way.

More on margin and profit

More on marketing return

See it on your own KPI.

Bring one revenue-critical KPI. We'll show how Bicycle detects the movement, explains the cause, and recommends the next step.

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