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Marketing return

You know what each channel costs. Do you know your customer acquisition cost?

Bicycle brings campaign, conversion and partner data into one view of return on spend by channel, and shows where a shift in cost or return concentrates.

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Before

Marketing data sits in separate tools for ads, analytics, partners and the CRM. Each reports its own numbers, and nobody can say what it really costs to acquire a customer.

With Bicycle

Return is tracked by channel, campaign and segment against forecast, in one view, with your true customer acquisition cost.

What happens when a KPI moves.

  1. 01

    Detect

    A channel's cost or return moves away from forecast.

  2. 02

    Explain

    The channel, campaign and segment where the shift concentrates are named, with partner performance.

  3. 03

    Act

    Bicycle recommends the next step: marketing moves budget, partner management addresses weak partners, finance updates cost models.

  4. 04

    Learn

    The picture sharpens as more sources connect.

One view

of return across four marketing systems

Seen at: a fintech firm. Read the case study

Everyone can ask. Data & Analytics controls what gets trusted, published, and acted on.

Runs on
  • Web analytics
  • Ad accounts
  • Partner systems
  • CRM
Used by
  • Marketing leadership
  • Growth
  • Finance

Common questions

Why did our customer acquisition cost go up this month?
Bicycle tracks campaign return, cost per acquisition, conversion rates and revenue by channel against both forecast and historical baselines. When acquisition drops, Bicycle decomposes the gap across channel, campaign, geography, device and audience, and names the specific combinations where the gap is concentrated, so your team sees where the change sits rather than only the aggregate number.
How long does it take to connect our ad, affiliate and CRM data?
Bicycle connects to your ad accounts, affiliate management system, CRM and product events through direct connectors and custom event pipelines, rather than requiring a separate warehouse rebuild. That gets you to value in weeks.
Can marketing and finance work from the same acquisition numbers?
Yes. Marketing operations, performance marketing, finance and partner management query the same unified view, through interactive dashboards and conversational analytics, instead of each team filing its own analyst request. Bicycle validates the data behind that view, so a budget move, a partner conversation and a cost-model update start from the same numbers.

More on marketing return

More on margin and profit

See it on your own KPI.

Bring one revenue-critical KPI. We'll show how Bicycle detects the movement, explains the cause, and recommends the next step.

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